USA’s Department of War quietly releases new branding that isn’t at all alarming
www.designweek.co.uk
You know how it is. You’ve spotted a tender online which says “create new identity for a government department”, you apply, you win, you find out it’s the Department of Defense. Cool – so you meet up…

Nostalgia is trending, “defense” is for betas, and the Department of War needed a fresh look. David Coveney examines the terrifyingly polite world of totalitarian client management.