Pretty much mainly this.

Most people who aren’t already reading everything within the Linux space won’t have heard about most of them.

I’ve had to explain to two friends who already use Linux themselves why I switched to a SystemD free distro because they didn’t hear anything about the recent birth-date thing.

What were you using before Sway?

I tried to switch from KDE to Sway semi recently, but the learning curve kinda threw me back. On top of some technical issues I’m sure were my fault. >.> Maybe some other time.